Hello! I am Ursula Brozena.
The main focus of my career thus far has entailed providing face lifts to tired e-commerce websites, designing marketing and merchandising collateral for aforementioned refreshed websites and guiding other creatives in producing work they are proud of while exceeding stakeholder expectations.
My goal is to always design from a place of empathy and create enjoyable online experiences for the end-user in mind.
On the side, I love to paint and illustrate with much of my work drawing inspiration from my love of gardening, exploring nature, and literature.
PROFESSIONAL EXPERIENCE
Digital Creative Manager
IG Design Group, Americas
Remote, New York City
April 2020 - Present
Select Brands
Simplicity Patterns
McCall’s Patterns
Vogue Patterns
Perler
Confetti Collection
• Lead creation of all digital assets (marketing newsletters, web banners, user guides, social media images, content pages) for multi-brand in house portfolio.
• Spearhead all aspects of digital design from ideation, UX architecture, user flows, to wireframes, prototypes and eye-catching visuals focusing on simplifying purchasing funnels.
• Research, develop, and author cross-team processes for product image creation and asset management efficiencies to cut process waste which meet standards for Amazon, BigCommerce, and third-party retailers. Provide continuous hands on training for all needed team members.
• Foster interdisciplinary collaboration by supporting product teams, executive leadership, marketing/merchandising teams, and developers in creative planning and identifying consumer needs to meet business goals.
• Collect and review data alongside trend and industry research to apply findings to design solutions.
• Led branding strategy and art direction for new subscription based service, Confetti Collection.
• Develop and mentor team of digital designers.
Senior Digital Designer
CSS Industries
Remote, Pennsylvania
October 2016 - April 2020
Select Brands
Eureka School
Offray Ribbon
• Collaborated with marketing/merchandising managers and other designers in creation of all assets needed for e-commerce campaigns meeting quick turnaround times, and seasonal deadlines.
• Created high-fidelity mockups/designs for responsive web experiences across desktop and mobile.
• Worked with product teams to produce digital educational downloads for Eureka School brand to support educator demographic and use as purchasing incentives.
• Produced a commercial, created online digital catalogs, and other digital marketing content for Offray Ribbon and Lion Ribbon wholesale brands.
• Effectively communicated rationale and design decisions to internal and external team members using research and data.
Digital Marketing Specialist
CSS Industries
Moosic, Pennsylvania
September 2015 - September 2016
• Implemented online marketing campaigns using Paid Search, SEO and Social Media strategies.
• Managed marketing calendars for multiple in-house B2C and B2B brands.
• Analyzed sales trends and data to make suggestions and implement solutions to meet budget goals.
• Maintained and reported on daily, monthly and quarterly sales data and inventory details
• Worked with product management teams to coordinate and execute new item setup.
Web Manager
Native Sons Screen Print & Embroidery
Myrtle Beach, South Carolina
August 2012 - August 2015
• Redesigned business website to provide clear and concise understanding of services provided for prospective clients and managed all online customer inquiries.
• Curated content for business social media presence on Facebook, and Instagram.
• Worked with Marketing Manager to ideate, strategize, and provide design direction for all needed promotional materials (website, social media, television & radio) for the annual Native Sons Salt Games Beach Festival.